We visited the South Summit in Madrid 🇪🇸

This year we visited the South Summit in Madrid for the first time. It was an interesting and exciting 3 day event.

Lineup’s delegate was Thierry Eugen. He spent time in the company of exciting speakers and representatives of big business from all over the world. The main focus of the event is technology and innovation.

We met with many entrepreneurs and investors to tell them exactly how Lineup can help them in their business.

There was also a lot of talk about upcoming trends and challenges for the global economy and industries.

We hope that the obtained contacts and new acquaintances will be useful and promising in the future.

Looking forward to the new South Summit in 2023!

The HEROES of our time

Meet our Andrew. This is our «new» Andrew, because after the start of a full-scale invasion of russia, Ukraine and we all as well became a little different. In his previous life before the war, Andrew was a QA specialist and he knew his way of living his life. He would love to play basketball or have a box sparring with you. Or he’d love to show you a master class in sports shooting.
However, on February 24, a new reality came. Andrew went to the military registration and enlistment office, took the gun and now he protects our Ukraine from the russian occupiers. His three younger sisters send him their pictures, waiting at home iin the city which was occupied by russian soldiers for few days near Kyiv. We must know our heroes, because every inch of our free country is defended be a warrior like Andrew.
💙💛We thank all our defenders and believe in our victory!
***
Знайомтеся, це наш Андрій. Це наш новий Андрій, адже після початку повномасштабного вторгнення рф всі ми стали трошки новими, іншими.
В житті до війни Андрій був QA спецалістом, знав свій шлях. Він залюбки пограв би з вами у баскетбол, поспарінгувався у боксерьских рукавицях або показав майстер клас зі спортивної стрільби.
Але 24 лютого настала нова реальність. Андрій пішов у воєнкомат, взяв зброю і тепер захищає нашу Украіну від російських окупантів. Три його молодших сестрички відправляють йому свої малюночки, чекаючи вдома у вже звільненому від окупації місті під Київом.
Ми маємо знати наших героїв, адже за кожним сантиметром нашої вільної краіни стоїть воїн, такий як Андрій. Ми дякуємо всім нашим захисникам і незламно віримо у нашу перемогу! 💙💛

The war in Ukraine and the new reality 🇺🇦

Hey guys! We are a Ukrainian company with official representatives in the EU and the USA.
 
We have been working in western markets for many years but our main resources are still based in our beautiful country Ukraine.
 
In a situation of war in our country, we offer our support and assistance to all who need it. Our goal is not to allow the Ukrainian IT community to perish or weaken in any sense of the word.
 
As a company, we are focused on offering comprehensive solutions in the areas of IT, business development, and communication. We are following the development of Ukraine with a heavy heart and we want to do everything to help in this inhumane situation. As an important employer with more than 100 employees today, we work with our partners and customers around the world to be efficient and beneficial to our country.
 
Our help covers several areas such as:
  • financial assistance to the Armed Forces of Ukraine.
  • targeted assistance to soldiers of the Armed Forces.
  • support for our employees who defend Ukraine with weapons in their hands.
  • support for our employees who are temporarily unable to work.
  • employment of refugees.
  • consulting and preferential terms for providing services to Ukrainian businesses affected by the war.
 
We have already offered employment to 10 refugees, collected and sent aid and equipment to our military for a value of almost 700,000 hryvnias ($ 24,000), paid compensation to employees who were unable to work for 2 months, and we continue to do so.
In any of these areas, we are open to interactions and partnerships. In addition, we invite everyone to join. Some of our clients and partners have already joined, for which we are very grateful.
 
If you have the opportunity and desire to help – write on telegram to our CEO @taraskibitkin, who personally deals with these issues during the war.
 
We are fighting for freedom and our Ukraine, we are helping the army, and we are looking toward the future with dignity!

One of the company’s employees who volunteered to defend his land.

One of the sets of ammunition and equipment that were sent by our team to the war zone.

What is a CTA button and why it’s so important for website? ⚡️

A call to action (CTA) refers to the next step or the action that the marketer wants the consumer to take. Calls to action can be as direct, such as a button that says “Buy Now,” or a softer CTA such as “Learn More.” Through practices such as A/B testing, marketers can learn which CTAs are most effective in getting the audience to do a specific action.

This button is useful to implement for the next reasons:

🔮 It’s attractive for customers. Actually, they want and expect calls to action. Customers read a certain text on website, and are interested in engaging with your brand, and look for the CTA button to learn what to do next. Omitting the CTA can confuse readers and hurt your chances of sealing the conversion. CTA buttons make it easy for customers to do what you want them to do. That’s good for them and good for business.

🚀 CTA improves the effectiveness of digital advertising. It’s important to remember that digital advertising is all about drawing attention about your product or service, grabbing the attention of consumers, and encouraging them to seal the deal. The call to action is the important part that emphasizes the power of the ad copy. It’s also interesting, that CTAs are especially important in pay-per-click (PPC) advertising. Adding a call to action to your PPC campaign will help you convey the intent of the campaign to your audience.

💰 It’s increase your sales funnel. Whether you want your user to visit your blog, give you their contact information, download something, or subscribe to an email list, you must nudge the user to this action with a well-placed CTA in the sales funnel. For example, you can use CTA best practices such as wording the copy on your button in a way that highlights the benefits.

📩 If you have any questions, write an email design@lineup.ua

UAE as a new vector of activity

In the period of January 8-18, 2022, we paid a working visit to the United Arab Emirates. It was a very interesting and exciting experience.

Company CEO Taras Kibikin and Chief Analyst Igor Babich visited key partners and clients in Dubai. And also held several working sessions to initiate new projects in the industries like:

  • DLT&Blockchain
  • Gambling and betting
  • Hardware-software interaction

Arabsike Emirates is currently the main hub for the global crypto-communicaty and the new economy. It has favorable legislation and soft tax conditions, which is why many companies from the European and Asian region choose Dubai as an ideal place for their location.

We have worked in truly innovative industries and watched the growth and development of companies focused on highly competitive and highly loaded markets. Many of these companies create products that are unique to their region.

In these working sessions, for the first time, we approached the topic of creating a Metaverse in a practical sense. This is a promising and interesting direction for our company.

We also had dialogues on the creation of a full-fledged permanent representation, focused on the market of Western Asia and China. Undoubtedly, we will come again to the United Arab Emirates in the future and develop our representation and projects of our clients. 

Membership in Gaming Industry 2021

At Lineup, we continuously build up our technical expertise and keep abreast of current trends in our industries. This year we visited the Gaming Industry 2021 exhibition in Kiev!

As part of this event, a lot of useful contacts were collected, as well as meetings were held with clients and partners who have been cooperating with Lineup for many years.

We talked about new trends in the industry, discussed the process of legalizing the gambling business in Ukraine, and also heard about the current needs from providers and market operators.

A separate topic for discussion is the integration of cryptocurrencies and blockchain into the gambling industry. We plan to develop and provide similar services for our new and existing clients.

Together with our partners, we agreed to set up a laboratory to test new developments and nurture pilot projects.

Lineup New Year Party review

According to our tradition, we have come together to spend 2021 forever, congratulate each other and share plans for 2022.

This time we gathered in a large event area with game consoles, games, with a festive table and most importantly with wonderful bright people.

The event was successfully planned and organized by our event managers and other activists.

About 10 remote employees came to Kharkiv to also take part in this unique event.

This time we also organized an online broadcast for remote participation in the event.

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Live communication and living people gathered together in a certain context are always nice and healthy.

Of particular note are the musical performances performed by our staff, the congratulatory and retrospective speech of the CEO, an exciting quiz, gifts from the secret Santa and of course an incendiary disco.

We congratulated each other, talked about the past, talked about plans for the future and moved on to the incredible storm of events in 2022.

Approach Test Driven Development in Laravel example

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Asynchronous PHP in all its glory

My name is Dmitry Shekhtman, and I am the author of the smallest computer chess in the world. It all started with the fact that my (now former) girlfriend suggested writing computer chess. The idea interested me, and I decided to do it. True, after reading the Internet, I realized that I was forty years late. Lorem ipsum dolor sit amet.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Lorem ipsum dolor 

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Lorem ipsum dolor

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

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