Client’s monitoring and loyalty system for online and offline casino, and integrated it with the website and back-office.

Client Background

BetLive is a large and strong casino network in Georgia, a market leader and a pioneer of technological and business innovations. BetLive has offices in 24 cities, and has thousands of regular players in Georgia and beyond its borders. BetLive is one of the safest and fastest growing spaces in the world of offline and online gambling and betting.

In order to fulfill the tasks set within the framework of the project, the Lineup team first of all made a comprehensive business analysis of the client’s needs and the current technological situation. We had to thoroughly study the documentation of current business processes and data flows that the server side operates on. To find integration points for our new project with existing and working components.

Industry

Betting & Gambling

Years on the market

5+

Location

Georgia

Goals

The main goal was to increase player loyalty and give them new communication options.

Solutions

Creatation of mobile apps with relevant functionality and conduct a marketing campaign to form a new habit.

Results

Players got their favorite casino in their pocket, engagement level increased, new players were attracted and the loyalty of existing ones increased.

Business Challenge

The main business goal of the client is to increase the level and quality of communication with offline casino players. The second equally important goal is to simplify the identification of players in the gaming halls and add new ways to work with balances. The third goal is to increase the involvement of players, collect data for the personalization of promotional campaigns and targeted motivation. All this should emphasize the leadership status in the market by providing a high level of comfort and digitization of processes. Since many solutions created within the framework of this project are unique.

Industry

Web & Mobile

Partnership period

May 2020 – present

Value Delivered

In order to fulfill the tasks set within the framework of the project, the Lineup team first of all made a comprehensive business analysis of the client’s needs and the current technological situation. We had to thoroughly study the documentation of current business processes and data flows that the server side operates on. To find integration points of our new project with already existing and working components.

Design concept

Research of the market and competitors, audit of the existing brand book, development of interfaces and details of controls, continuous consulting with players and industry experts. All this allowed us to create something unique.

Mobile apps for Android and IOS

Native development tools were chosen, as the client indicated in the requirements a high level of stability and the possibility of unlimited modification of the product in the future.

Staging server

A staging server was needed to interact with the already existing technical base. And also for independent support and development of the loyalty system.

Technology Stack

Kotlin

Swift

Node.js

PostgreSQL

Client review

We ask our clients to leave feedback as truthful
as possible and describe the process of working
with LineUp in as much detail as possible.

You get the answer, you get the solution, and you get the chance to communicate.

I was pleased with LineUp's efforts and smooth collaboration. The outcome allowed me to control and supervise our platform's activities. Throughout the engagement, the team was always available for any query or concern of our company.

Nini Zekalashvili
CCO, Betlive Club

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